17 Cosmetics to launch new music campaign


11 11 2011

Boots make-up brand 17 Cosmetics is launching a new campaign featuring up-and-coming music artists to engage with its teenage audience.

17 Make-Up Songs features music and videos from bands including Summer Camp to promote the products, with tracks available for download from iTunes and Spotify. The campaign also features print and digital ads which direct consumers to 17's Facebook page.

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